Hi! I'm Clara Donoso, a designer working at the intersection of bold branding and strategic thinking. When I'm not designing, I'm usually behind an analog camera, finding inspiration in the world around me.

My journey began with a design degree and evolved into a focus on branding, content, and strategic design for startups. In the retail world, I helped shape visual identities and marketing campaigns — work that taught me how to think beyond aesthetics and design with real business goals in mind. Over time, that same mindset led me to optimize creative processes and integrate AI into my workflow, from rapid prototyping to content generation, always in service of stronger, more distinctive brands.

In 2022, I made a decision that changed my life — I packed my bags and embraced the uncertainty of freelancing while exploring different corners of the world. Since then, I've collaborated with companies across Chile, Spain, the UK, South Africa, and Australia, bringing bold, memorable identities to brands that want to stand out, and the strategic thinking to make sure they do.